Ubec City Goon

Ubec City Goon is a Cebu-born street brand established in 2009, rooted in raw creativity and underground culture. What began as a graffiti identity, marked through street art, sticker bombing, and bold tags across Cebu, evolved into a full-fledged lifestyle brand. Using the moniker “Goon,” the founder transformed street presence into statement apparel known for its hard-hitting visuals, skull iconography, and unapologetic attitude. Most, if not all, of the brand’s designs are personally created by the Goon himself, ensuring every piece carries an authentic, hands-on expression of the culture and mindset behind the name.

Over the years, Ubec City Goon has grown beyond streetwear, expanding into a multi-disciplinary brand with several sub-brands under its umbrella. These include Shogun Kohi (Ubec City Goon Specialty Coffee), Ubec City Goon Fight Club, Ubec City Goon Productions, and The Goon (Vinyl Selector), each representing a different facet of street culture, music, movement, and community.

Today, Ubec City Goon continues to shape and contribute to the local creative scene, standing proud as an authentic Cebuano brand, built on grit, independence, and respect for the culture that started it all.